How Practice Ignition transformed our proposals and engagement letters

The Challenge

Lack of standardised proposals resulting in wasted time and resources

In the early days, Iridium created all of their proposals in Microsoft Word. They had no engagement letter to speak of and many proposals lacked proper terms and conditions. But as the company grew, the lack of standardisation was leading to issues:

Manually creating proposals wasted time and resources. The office manager created each proposal from scratch before passing it to a director for review. Edits added even more time.

Inconsistencies crept into the onboarding process. The lack of standardisation meant different clients might mistakenly get charged different amounts for the same services, cutting into their margins.

Engagements lacked accountability. With no system to track signatures or set up recurring payments, Iridium just trusted that their clients would pay on time. As their list of clients hit triple digits, Marketing Director Peter Magner knew they needed a change. He needed a solution that would allow him to add new clients, select a template, customise one or
two things and then go—but most proved too difficult to use or customise.

We tried another product that was quite clunky when it came to putting together proposals. It wasn’t customisable and it was difficult to add or remove services from templates. On top of that, it didn’t integrate with Xero. It didn’t solve our needs so we continued using Microsoft.

The Solution

Templates that are intuitive for Iridium and its clients.

It wasn’t until Peter came across Practice Ignition that he found the solution he’d been seeking with a library of the engagement letter and proposal templates pre-built. Practice Ignition could even upload Iridium’s clients into the platform and implement specific customisations to make every proposal look and feel exactly the way they want.

Better yet, Practice Ignition connects with the tools Iridium uses daily. For example, the office manager can automatically move all of the workflows outlined in a proposal directly into Karbon to kick off workflow management. Practice Ignition also integrates seamlessly with Xero, simplifying and streamlining recurring billing.

Best of all, Practice Ignition makes life infinitely easier—both for Iridium and its clients. Iridium can track the new engagement letters and see at a glance who has signed—and who hasn’t. Meanwhile, the new engagement letters clearly state terms and conditions, outline Iridium’s process, and allow clients to ratify and sign the document with a few simple clicks.

The ease of sending out a proposal, proposal consistency in terms of wording and layout, the visual appeal of proposals, and the speed at which we’re able to onboard and bill new clients has dramatically improved.

The Result

New proposals created and sent 10x faster.

Speed is a massive part of the ‘wow factor’ that helps us land more clients. By kicking out a proposal within 10 minutes of getting off the phone with a potential new client, we’re much more likely to get their work. And we often hear, ‘Wow—it’s so easy to use.’

Peter calls Practice Ignition “a big win in terms of efficiency and accuracy,” and he says that more than one client has taken note of how simple the proposals make life for them. By his estimation, since implementation, Iridium’s client conversion rate has increased 20–25%. 

Practice Ignition provides a streamlined internal engagement process with built in templates for proposals and engagement which integrates with Xero and Karbon. 

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Peter Magner

Peter Magner

Peter is an avid trail runner and sports enthusiast. He has a passion for people and technology and uses these skills to help grow Iridium Business Solutions. He currently heads up the Sales and Marketing for the company, whilst also managing a team of Cloud Accountants. In 2019, he was fortunate enough to be selected as one of the SAICA Top 35-under-35.