SearchKings™ Africa are online marketing experts who use custom-built technology to generate leads for their clients, at scale, through Google Paid Networks.
With over 200 happy customers and growing, SearchKings™ is expanding into Africa.
At a Glance
Cloud based solutions giving you time to focus on more strategic tasks.
With Xero, Receipt Bank and Fathom, SearchKings™ is able to:
- Plan sales targets
- Plot staff career path
- Free up time spent on manual tasks
- Increase efficiency
- Create a scalable data-driven model for expansion
“I needed help modelling a scalable solution for the expansion into Africa.”
Brett Perlstein CA(SA), Founder
The Challenge
With the idea of launching SearchKings in Africa, he set up office in his cramped apartment. Within six months he had built up a large enough client base for the business to be considered viable in South Africa.
Although a CA himself, Brett wanted a strategic partner who could support him in making objective and future-focussed decisions.
“I wanted to scale, but needed support in handling the profitability of each department,” said Brett.
“They provided a scalable data-driven solution which included hiring, promotions and performance based on individual departmental profitability.”
Brett Perlstein CA(SA), Founder
The Solution
With the idea of launching SearchKings in Africa, he set up office in his cramped apartment. Within six months he had built up a large enough client base for the business to be considered viable in South Africa.
Brett said the business advice offered by the Iridium team did not just impact the bottom line but gave him a more holistic understanding of his business.
“The team at Iridium not only helped me plan sales targets but also plotted the career paths of all my staff.”
Based on Iridium’s value of building a strong company culture, Peter and Simon were able to share their experience of plotting career milestones, correlated with salaries and business turnover.
Brett is convinced that their input has shaped an effective performance development plan for SearchKing Africa.
Iridium’s cloud-based accounting solutions, Xero and Receipt Bank, have freed up SearchKings’ bookkeeper from manual tasks, have increased her efficiency and enabled a more strategic use of her time and skills.
“I’m really excited, there is tremendous alignment between SearchKings and Iridium and later this year we’re offering Future-Proof your Business workshops to our clients using our individual technology speciality – Google and Xero. Old school marketing and accounting are obsolete, the cloud is the future of business and we look forward to assisting our clients from what we’ve learnt.”
